The role of market research in the lead generation process
To maximise your sales and marketing ROI you need to be targeting the right prospects with the right messages at the right time.
Market research is the logical first step in this process and it need not be expensive.
Carrying out a thorough market research exercise will help you understand your market opportunity, focusing your efforts on the decision makers you should be talking to. And with B2B data decaying at a rate of up to 40% a year it is vital to uncover targeted and accurate data sources from which to build and maintain your marketing database.
Research tools:
Why carry out expensive primary market research when the information might already be available in the public domain? Desk research will very quickly give you a picture of your market in terms of its structure, competition, market drivers and key players. If it is a niche market with limited available information then the desk research could be enhanced with interviews of industry experts or gurus.
As well as the expertise in desk research techniques VCT also have access to a large number of subscription based online research databases, market intelligence sources and prospect databases.
With this information at our fingertips we can then create tailored and targeted market intelligence to kick-start your lead generation activities.
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Runway users can now register their Support Requests online.
News in brief... Runway4 has been under development for 18 months; it has been significantly enhanced - not just a new look and feel, but is now even more feature rich. All of this has been achieved without compromising Runway's renowned ease of use.
VCT is delighted to announce that it has recently secured the contract to provide multi-lingual post production services to Sealed Air for five new product videos.
Migration work has now been completed bringing the internationally based business consultancy group, Icon Business Solutions to the UK. This will mean a significant improvement in performance for their UK users and peace of mind that they can now get support from a locally based UK Support Team.
VCT is delighted to announce that ATS Euromaster has chosen Runway as its eMarketing platform. VCT is working closely with ATS to develop a successful eMarketing platform to service its various markets; car & van, trucks and agricultural.
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